BUSHNELL ANNOUNCES MOBILE BASE CAMP SWEEPSTAKES WINNER
Overland Park, KS. — The Bushnell Mobile Base Camp Sweepstakes drew over 680,000 entries from men and women across the country that were eager to have a chance at winning the grand prize.
When the entries were all in and the drawing was made, Shawn Lucas of Brazil, Indiana was the lucky winner. “Of course my first reaction was disbelief”, said Lucas. “It was actually my birthday when Bushnell called, so I thought someone was playing a joke on me. Once I realized it was true, I couldn’t wait to tell my friends. I’m at a point in my life where I now have the time and means to go hunting, but lacked the gear I needed. Bushnell and all their great sponsors have definitely taken care of all my equipment needs. I already have a turkey hunt booked in Texas for April and an elk hunt planned in Utah for October.”
The grand prize package included an Airstream Basecamp trailer, an Arctic Cat 500 4x4 ATV and a Bushnell Ultimate Outdoorsman prize package that includes an Elite 4200 riflescope, Excursion EX binoculars, Scout 1000 laser rangefinder, Onix 400 handheld GPS receiver, Trail Scout trail camera with Game Call and a Weather FX 7-day weather forecaster. The package also includes two Remington firearms — a 105 CTi 12-gauge shotgun and Model 700 XCR 300 Ultra Mag rifle — plus two cases of shotgun shells and three cases of ammo for the rifle. Rounding out the grand prize is a selection of Realtree AP clothing, making the package worth more than $38,000.
The sweepstakes also awarded up to 80 additional prizes for first through fifth place winners. The sweepstakes ran from May 1 through Dec. 15, 2008.
The Bushnell Mobile Base Camp sweepstakes and promotion featured a cross-country tour to demonstrate all the products featured in the Grand Prize. Michael Waddell, host of Realtree Road Trips with Michael Waddell and the Bone Collector on the Outdoor Channel participated in the tour with special retail appearances throughout the summer. The Bushnell Mobile Base Camp was also integrated into Bushnell print advertising and sponsored outdoor television programs.- more -
For more information on Bushnell Products visit www.bushnell.com or call 800-423-3537 for consumer inquiries.
Bushnell Outdoor Products is a global manufacturer and marketer of branded consumer products based in Overland Park, Kansas. Bushnell Outdoor Products sells its products worldwide under the Bushnell®, Tasco®, Serengeti®, Bollé®, Uncle Mike’s Law Enforcement®, Stoney Point®, Hoppe’s®, Butler Creek®, Kolpin®, Millett®, Uncle Mike’s®, Final Approach® and Simmons® brand names. For information about any of these brands or products, please contact Bushnell Public Relations at (913) 752-6105.
