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Design Of New L.L. Bean Turkey Vest

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Haas Outdoors Inc. PO Box 757, 200 East Main Street West Point, MS 39773 662/494-8859 Fax 662/494-8742
FOR IMMEDIATE RELEASE
January 2009

FOR MORE INFORMATION:
Tack Robinson
Public Relations Manager
662-494-8859 x.260
trobinson@mossyoak.com

Design Of New L.L. Bean Turkey Vest

Inspired By Their Most Popular Fishing Vest

Vest Features Quiet Brushed Fabric Offering

Superior Mossy Oak® Obsession® Camouflage Print Resolution

FREEPORT, ME - The Magalloway Vest, L.L.Bean's most popular fishing vest, provided the foundation for the development of a new turkey vest, the Double L Turkey Vest, that combines comfort, organization, functionality and storage.

One of the more interesting design features borrowed from the Magalloway Vest is the unique suspension yoke system, incorporating flexible, stretchable fabric around the neck offering maximum comfort and load distribution all day long. The pocket system is also one of the keys to this vest and includes a quiet box call and chalk pocket; a pocket that holds slate or glass pot calls with abrasives for call tune-ups; two front slash pockets; run-and-gun diaphragm call pocket; and large zip pocket for assorted calls and strikers. The vest's fabric also offers advanced camouflage resolution, providing for a more realistic pattern.

"Going directly from manufacturing to the consumer enables us to produce a functional, high-quality vest, rich in terrific features and benefits at an incredible price," said Mike Gawtry, Product Line Manager for L.L.Bean's Hunting and Fishing division. "The design of our Magalloway Fishing Vest has proven to be a favorite with customers for its comfort and functionality, so it was a matter of adapting the basis of this vest by adding the elements we knew demanding turkey hunters required."

Other amenities include three interior storage pockets, slide up/down padded seat, large storage pouch on the back for decoys and an orange safety vest, which is zipped away in an upper back pocket when not in use.

L.L.Bean, Inc. is a leading retailer of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. While its business has grown substantially, L.L.Bean still upholds the values of its founder and continues his dedication to quality, customer service and a love of the outdoors.

The Double L Turkey Vest sells for a suggested retail price of $89.00. For more information on products from L.L. Bean, please visit www.llbean.com.

IT'S NOT A PASSION. IT'S AN OBSESSION.

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